Black squares. Hashtags. Callouts. Anyone with an active social media presence would have noticed the growing frequency and intensity of social justice and activism-related content in the virtual community over the last decade. If you’ve been a long-term devotee to a cause struggling to work its way into mainstream discussion, you might feel vindicated to see it suddenly in the spotlight. But you also might be wondering how much is for show and how much shows a lasting commitment to advancing its goals where it matters. And how you can tell the difference.